Small business marketing is a challenging tightrope to walk. On the one hand, you want to keep expenses as low as possible, but on the other, you need to reach out to customers and build brand awareness. It can be tricky to deliver the right balance.
The good news, however, is that there is an assortment of low-cost marketing strategies that you can use to your benefit, no matter what the size of your enterprise. One of the more unusual is custom stamps. Custom stamps let you stamp all of your customer correspondence with your corporate brand, creating unique and exciting effects.
Check out the following ways that you can use custom stamps to help your small business brand stand out.
#1 – Custom Stamps for Business Cards
Business cards are notoriously dry, but you can up the ante by including a custom stamp on the front. By acquiring a custom stamp, you can create something unique and original that simply isn’t available through regular custom stamp platforms.
There’s another benefit of customs stamps for business cards: the price. Business cards aren’t cheap, and once you’ve added extras (such as a glossy finish and double-sided printing), you can soon find yourself spending a substantial amount of money. If you want to create beautiful business cards that speak to your business’s brand that are also inexpensive, then custom stamps are the way to go.
#2 – Custom Stamp for Thank You Cards
Small businesses need to show their customers that they appreciate them. And there’s no better way to do that than with a thank you card. You can use thank you cards for all sorts of things, from showing your appreciation for a large purchase to following up with customers after an event.
Buying pre-printed thank you cards in bulk is not only costly but may not be tailored to your brand. Sure, you could pay a design agency to create something bespoke, but for small businesses, it’s often a lot easier to stamp them yourself.
Let’s say that you supply craft jewelry over Etsy. When a customer completes an order, you could use your custom stamp on a small business card-size piece of card and insert it along with the rest of the package. A custom stamp containing your message saves you from having to re-write your thank you note again with each order.
#3 – Custom Stamps for Packaging
In recent years, there’s been a trend towards ever-more elaborate packaging. Large companies create beautiful, bespoke packages for their products that excite and enthrall customers. How are small businesses supposed to compete?
Custom stamps may be the answer. With a custom stamp, your small business can customize its packaging, creating beautiful, handmade packaging designs.
Small additions can make an enormous difference to customer experience. Customers will love the fact that your packaging is unique and not something “off-the-shelf.” You’ll create a unique experience that the people who buy from you will remember, all with the use of something as simple as a stamp.